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Is
Newspaper Advertising Dead?
No. But the Newspaper
Industry acknowledges the decline of their Help Wanted
advertising and the growth in online Jobs websites.
The following three
2007 articles are from, arguably, the 3 oldest & most respected
sources in the newspaper industry:
The Conference
Board:
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This 90 year old
organization creates the print media's Help-Wanted Advertising
Index, which is then quoted by all media and the government
(their
About Us page)
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March 29, 2007 report: print media's Help-Wanted
Advertising Index Dips One Point (falls from 39 to 31 over
last year)
Newspaper
Association of America:
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This non-profit
organization represents over 2,000 newspapers (their
About Us page)
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March 15, 2007 report: Recruitment print advertising was
down 7.5% for the year & 13.7% in the fourth quarter; online
ads on newspaper Websites jumped 31.5%
Editor &
Publisher:
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